Google’s official GEO guide confirms AI search optimization is still core SEO, urging hoteliers to focus on unique content, technical hygiene, and accurate listings over AI-specific gimmicks.Google’s official GEO guide confirms AI search optimization is still core SEO, urging hoteliers to focus on unique content, technical hygiene, and accurate listings over AI-specific gimmicks. 


Acumatica has officially designated HIA as its hospitality industry partner, featuring HIA on a co-branded page for hotel owners and operators seeking unified finance, operations, and reporting tools.Acumatica has officially designated HIA as its hospitality industry partner, featuring HIA on a co-branded page for hotel owners and operators seeking unified finance, operations, and reporting tools. 


roommaster will exhibit its unified cloud PMS, AI voice concierge, and revenue intelligence tools at HITEC 2026 in San Antonio, with a stage session and private event targeting independent hoteliers.roommaster will exhibit its unified cloud PMS, AI voice concierge, and revenue intelligence tools at HITEC 2026 in San Antonio, with a stage session and private event targeting independent hoteliers. 


Wednesday brought the strongest editorial day of the week. Three HN interviews from EHL HumanX in Lausanne converged on one argument: technology is useful, but the moments that define hospitality are human ones. UK hotels posted revenue growth in Q1 but labour costs rose at nearly double the rate…Wednesday brought the strongest editorial day of the week. Three HN interviews from EHL HumanX in Lausanne converged on one argument: technology is useful, but the moments that define hospitality are human ones. UK hotels posted revenue growth in Q1 but labour costs rose at nearly double the rate… 


HSMAI Europe’s AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.HSMAI Europe’s AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture. 


HSMAI Europe’s new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.HSMAI Europe’s new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members. 


Storii by ITC Hotels Guwahati, strengthening the brand’s status as one of India’s most compelling boutique hospitality offerings. The signing follows a definitive agreement with Bhauram Jodhraj for 43 rooms retreat within the scenic Amchong Tea Estate at the periphery of Guwahati, deepening ITCHL’s presence in east India, said a release.Storii by ITC Hotels Guwahati, strengthening the brand’s status as one of India’s most compelling boutique hospitality offerings. The signing follows a definitive agreement with Bhauram Jodhraj for 43 rooms retreat within the scenic Amchong Tea Estate at the periphery of Guwahati, deepening ITCHL’s presence in east India, said a...


Actabl’s forward-deployed engineering program embeds its engineers inside hotel companies to build custom AI, analytics, and data solutions on top of its unified platform, backed by a U.S.-patented data normalization method.Actabl’s forward-deployed engineering program embeds its engineers inside hotel companies to build custom AI, analytics, and data solutions on top of its unified platform, backed by a U.S.-patented data normalization method. 


EHL Dean Achim Schmitt, speaking at EHL HumanX in Lausanne, argues that decades of growth left hospitality complacent, and that retention, human skills and authentic local talent matter more than headcount cuts or automation.EHL Dean Achim Schmitt, speaking at EHL HumanX in Lausanne, argues that decades of growth left hospitality complacent, and that retention, human skills and authentic local talent matter more than headcount cuts or automation. 


Lodging Interactive’s Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.Lodging Interactive’s Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity. 

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