Apaleo reports 70% growth in MCP Server usage between July and September 2026, with hotels deploying AI agents for tasks like bulk reservation changes, forecasting, and rate management.Apaleo reports 70% growth in MCP Server usage between July and September 2026, with hotels deploying AI agents for tasks like bulk reservation changes, forecasting, and rate management. 


An interview with KORDIE founder Alisa Kremer on why social media must be treated as a commercial discipline, with implications for measurement, AI, brand differentiation, and leadership accountability.An interview with KORDIE founder Alisa Kremer on why social media must be treated as a commercial discipline, with implications for measurement, AI, brand differentiation, and leadership accountability. 


Canary Technologies releases a study of 10+ million hotel guest interactions, linking AI-powered engagement to higher revenue, improved personalization, and guest satisfaction.Canary Technologies releases a study of 10+ million hotel guest interactions, linking AI-powered engagement to higher revenue, improved personalization, and guest satisfaction. 


HSMAI Europe launches a weekly video podcast on AI’s impact on hospitality, covering distribution, guest experience, operations and talent, with new episodes every Wednesday on YouTube and Spotify.HSMAI Europe launches a weekly video podcast on AI’s impact on hospitality, covering distribution, guest experience, operations and talent, with new episodes every Wednesday on YouTube and Spotify. 


A narrative-driven opinion piece warning hoteliers that outdated AI training data can erase a property from AI booking agent shortlists, costing real occupancy before the problem is even noticed.A narrative-driven opinion piece warning hoteliers that outdated AI training data can erase a property from AI booking agent shortlists, costing real occupancy before the problem is even noticed. 


A fireside session at the 2026 Quest Guest Experience Leadership Workshop highlights how hotels must connect feedback systems to operational workflows, assigning ownership and verifying outcomes to prevent problems rather than react to them.A fireside session at the 2026 Quest Guest Experience Leadership Workshop highlights how hotels must connect feedback systems to operational workflows, assigning ownership and verifying outcomes to prevent problems rather than react to them.