HSMAI Europe’s AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture.HSMAI Europe’s AI Advisory Board, chaired by TrustYou CEO Benjamin Jost, is translating AI hype into practical guidance on discovery, content strategy, direct booking, and hospitality tech architecture. 


HSMAI Europe’s new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members.HSMAI Europe’s new Playbook outlines 20 strategic choices facing hospitality in 2026, covering AI, operational costs, talent, and technology complexity, available free to paid members. 


Storii by ITC Hotels Guwahati, strengthening the brand’s status as one of India’s most compelling boutique hospitality offerings. The signing follows a definitive agreement with Bhauram Jodhraj for 43 rooms retreat within the scenic Amchong Tea Estate at the periphery of Guwahati, deepening ITCHL’s presence in east India, said a release.Storii by ITC Hotels Guwahati, strengthening the brand’s status as one of India’s most compelling boutique hospitality offerings. The signing follows a definitive agreement with Bhauram Jodhraj for 43 rooms retreat within the scenic Amchong Tea Estate at the periphery of Guwahati, deepening ITCHL’s presence in east India, said a...


Actabl’s forward-deployed engineering program embeds its engineers inside hotel companies to build custom AI, analytics, and data solutions on top of its unified platform, backed by a U.S.-patented data normalization method.Actabl’s forward-deployed engineering program embeds its engineers inside hotel companies to build custom AI, analytics, and data solutions on top of its unified platform, backed by a U.S.-patented data normalization method. 


EHL Dean Achim Schmitt, speaking at EHL HumanX in Lausanne, argues that decades of growth left hospitality complacent, and that retention, human skills and authentic local talent matter more than headcount cuts or automation.EHL Dean Achim Schmitt, speaking at EHL HumanX in Lausanne, argues that decades of growth left hospitality complacent, and that retention, human skills and authentic local talent matter more than headcount cuts or automation. 


Lodging Interactive’s Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity.Lodging Interactive’s Social Media Amplified Program delivered 1,253 wedding RFPs across client hotels in five months, representing an estimated $30.6M–$34.6M in potential gross revenue opportunity. 


Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region.Lighthouse appoints Jan Hansen, former Agoda Global Head of Connectivity Partnerships, as VP of Growth for Asia Pacific as it pushes an AI-first product strategy in the region. 


Designer Adam Tihany, speaking at EHL HumanX in Lausanne, argues that great hospitality design works like portraiture and storytelling, and that luxury means keeping technology away from the human moments at the table.Designer Adam Tihany, speaking at EHL HumanX in Lausanne, argues that great hospitality design works like portraiture and storytelling, and that luxury means keeping technology away from the human moments at the table. 


Developer Monroe Hospitality LLC is led by Ingram Walters is planning to redevelop the former Hotel Joffre site at 301 N Main St in Monroe, North Carolina into a boutique hotel that would be branded as a Marriott Autograph Collection. The company could invest up to $40 million in developing the hotel. The company could invest up to $40 million in developing the hotel.

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The Coca-Cola Company is preparing to take its India bottling business, Hindustan Coca-Cola Holdings (HCCH), public in a significant IPO expected to raise over $1 billion. The listing, likely in 2027, aims to value HCCH at over $10 billion, with Coca-Cola retaining significant shareholding.The Coca-Cola Company is preparing to take its India bottling business, Hindustan Coca-Cola Holdings (HCCH), public in a significant IPO expected to raise over $1 billion. The listing, likely in 2027, aims to value HCCH at over $10 billion, with Coca-Cola retaining significant shareholding.