Hotel management and development companies Peachtree Group and Ascent Hospitality are planning a $50 million renovation project that will convert a historic office building in downtown Birmingham, Alabama to a dual branded AC & Element Hotel. The hotel will be in the historic Brown Marx Tower, built in 1906, at the intersection of 20th Street North and First Avenue North. Ascent plans the 338 guest room AC & Element Hotel, both of which are Marriott brands. The project’s AC Hotel is geared toward business travelers and will have 190 rooms. The Element Hotel will feature 148 extended-stay style rooms with kitchens. The project will be completed in the first quarter of 2025.
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