The logo features a white droplet against a blue square background. FSSAI officials told TOI that the mark is intended to help consumers readily identify products in this category at the point of purchase, strengthen their awareness and understanding of the regulatory identity of milk and milk products, and facilitate quicker recognition of relevant information on product labels. It is also aimed at bringing greater consistency to labelling practices.The logo features a white droplet against a blue square background. FSSAI officials told TOI that the mark is intended to help consumers readily identify products in this category at the point of purchase, strengthen their awareness and understanding of the regulatory identity of milk and milk products, and facilitate quicker recognition of relevant information on product labels. It is also aimed at bringing greater consistency to labelling practices.
Standard Dairy Logo Rule: FSSAI mandates blue-and-white droplet on all milk packs; rule from July 1, 2028
