A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.A self-audit of 84 published pieces across 2026 yields a four-play Q4 framework: count AI costs on the P&L, own your machine-readable property data, prepare for agentic booking, and protect human touchpoints.
We Are Now in the 4th Quarter
