Booking.com’s 2026 Barometer, surveying 1,240 European accommodation executives across 24 markets, finds broad optimism but a growing performance and preparedness gap between large chains and small independents.Booking.com’s 2026 Barometer, surveying 1,240 European accommodation executives across 24 markets, finds broad optimism but a growing performance and preparedness gap between large chains and small independents.
2026 European Accommodation Barometer: Challenges, Concerns & Diverging Outlooks Despite Ongoing Optimism
