The article argues that boutique and luxury hotels can deepen guest loyalty by curating locally relevant literature as a “Cultural Concierge,” turning physical spaces into immersive, story-driven destinations.The article argues that boutique and luxury hotels can deepen guest loyalty by curating locally relevant literature as a “Cultural Concierge,” turning physical spaces into immersive, story-driven destinations.
The “Cultural Concierge”: How Literature of Place Redefines Guest Hospitality
