SiteMinder’s survey of 12,000+ travellers across 14 markets finds 2027 guests will travel more cautiously, with solo travel rising, AI adoption growing, and memorable experiences overtaking loyalty perks.SiteMinder’s survey of 12,000+ travellers across 14 markets finds 2027 guests will travel more cautiously, with solo travel rising, AI adoption growing, and memorable experiences overtaking loyalty perks.
SiteMinder: World’s largest research on hotel guests reveals a more purposeful traveller in 2027
