Hilton’s luxury soft brand, LXR Hotels & Resorts, has made its India debut with The Den Bengaluru in Whitefield joining its global collection. The 226-key property, owned by Dan Hospitality India Pvt. Ltd, has operated independently since 2017 and is now undergoing an extensive refurbishment costing upwards of $4.5 million. General manager Vinesh Gupta tells ET HospitalityWorld why the Hilton partnership was a natural fit, how it will strengthen the hotel’s presence in the US market and what the rebranding will deliver.Hilton’s luxury soft brand, LXR Hotels & Resorts, has made its India debut with The Den Bengaluru in Whitefield joining its global collection. The 226-key property, owned by Dan Hospitality India Pvt. Ltd, has operated independently since 2017 and is now undergoing an extensive refurbishment costing upwards of $4.5 million. General manager Vinesh Gupta tells ET HospitalityWorld why the Hilton partnership was a natural fit, how it will strengthen the hotel’s presence in the US market and what the rebranding will deliver.
“A natural fit”: Vinesh Gupta on The Den Bengaluru’s move to Hilton’s LXR
