Citing Hilton’s 2027 Trends Report and four industry studies, the article argues hotels should position staff expertise as a trust differentiator as AI handles discovery but falls short on high-stakes decisions.Citing Hilton’s 2027 Trends Report and four industry studies, the article argues hotels should position staff expertise as a trust differentiator as AI handles discovery but falls short on high-stakes decisions.
AI makes information abundant, trusted local expertise becomes a differentiator
