NEWTON, MA [July 09, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced the opening of Costa Sur Resort, Classico Collection by Sonesta. The 206-room, upper-upscale property is located on a private beach overlooking the Pacific Ocean at Banderas Bay, south of Puerto Vallarta, Jalisco, Mexico. The resort sits atop a protected lagoon and is minutes away from local attractions, including The Malecón boardwalk, The Church of Our Lady of Guadalupe, Zona Romántica (Old Vallarta), and Rio Cuale Island.
“The opening of Costa Sur Resort, Classico Collection by Sonesta is significant for Sonesta as it is our first property in Mexico,” said Keith Pierce, Sonesta’s EVP and President Franchise & Development. “Operating as the second Classico, a soft brand launched in 2023, this hotel underscores Sonesta’s continued global expansion with a particular focus in the LATAM region and a spectacular new location at which our loyalty members can redeem Sonesta Travel Pass points.”
Classico, positioned in the upper-upscale segment, blends local authenticity with global appeal. Each Classico location has a distinct identity and offers signature local cuisine, traditional high-touch service and refined interiors. The result is a unique, inviting experience that welcomes guests to immerse themselves in each destination.
Costa Sur Resort, Classico Collection by Sonesta guests will be eligible to earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio. www.sonesta.com
