Although Madrid, the second most populous city in the European Union, is recognized as a major tourist hub for its diverse gastronomic and cultural heritage, the city has no beach life. That until now, because on the outskirts of that city, Crystal Lagoons will build Alovera Beach, its first Public Access Lagoons™ project on the Iberian Peninsula. Elsewhere in Europe the company is already developing PAL™ projects in the Czech Republic, Poland, Romania, Hungary and Turkey, as well as having already developed two real estate complexes in Spain (Costa del Sol and Murcia).

What are the main characteristics of this iconic project?

Alovera Beach will be the largest artificial beach in Europe, located in a Mediterranean urban area less than 40 minutes from the center of Madrid. The centerpiece of this resort will be a 2.1-hectare turquoise lagoon that will be open to the general public for the price of an entrance fee.

What benefits will this new complex bring to the region?

The project is an innovative concept, which will transform the municipality of Alovera and boost tourism in the Guadalajara area, positioning itself on the European map of technology, innovation and sustainability and as a unique reference point in outdoor water sports. The complex will be open all year round and expects to receive around 350,000 visitors annually.

The project, which will be developed by Crystal Lagoons in partnership with Grupo Rayet, will become a model for urban regeneration that will change the local landscape in a revolutionary way, have a high social impact and generate more than 330 direct and indirect jobs.

How will local residents benefit with the project?

Public Access Lagoons™ projects, also known as PAL™ developments, drastically change people’s lifestyles. They bring beach life and water sports possible in a city context, making going to the beach as close and as normal as going to the local park is today.

The body of water will be surrounded by an extensive, 1.6-hectare, white sandy beach and include sports facilities, a water park with slides and children’s pools, a water sports school for kayaking and paddle boarding and gastronomic services.

How do you address the current need to be a sustainable amenity?

Like all of Crystal Lagoons projects, the Alovera Beach lagoon will include the multinational’s sustainable technology, which allows the use of any type of water, consumes 30 times less water than a golf course and only half that of a park of the same size. Its filtration system uses only 2% of the energy of a conventional system and up to 100 times less chemicals than a swimming pool.

What are the main projects of Crystal Lagoons in Spain and Europe?

Alovera is the firm’s third project in Spain, which include the Alcazaba Lagoon (Costa del Sol) and Santa Rosalía (Murcia) residential developments. Meanwhile, elsewhere in Europe, Crystal Lagoons has just signed a master agreement to develop six PAL™ complexes in Prague, Warsaw, Budapest and Bucharest. The company also has a project in Turkey and is in advanced negotiations for projects in Italy (Milan, Verona, Rome and Naples), Portugal, Greece and Georgia.

LE SUEUR, MN – Cambria, the nation’s leading producer of American-made quartz surfaces, and a family-owned company, is excited to announce that it will open four new sales and distribution centers in the U.S. this spring, rounding out the company total to 22.  Upon completion, the new facilities will provide Cambria’s business partners, trade professionals, and consumers within a 150-mile radius immediate access to Cambria’s award-winning quartz surface designs. The front portion of the buildings will feature state-of-the-art showrooms that will be open to the public.  The three new builds are taking place in Houston, TX; Duluth, GA; and Manassas, VA; and a full gut renovation is underway at the purchased facility in Milford, MA.  We are very excited to open our new sales and distribution centers while expanding our footprint across the country,” said Joel Peters, Director of Real Estate for Cambria.  “The cities where these projects are located provide incredible economic opportunities for us and the local communities. Moreover, these buildings are much more than just warehouses—they will also serve as regional resources for the builder and remodeler trades, interior designers, and end-users.” Milford, Massachusetts In Milford, the 32,000-square-foot project sits on 3.7 acres of land at 357 Fortune Blvd., which is right off the bustling Interstate 495 corridor, southwest of Boston.  Nearby entities include several retail centers, as well as healthcare organizations, grocery businesses, automotive dealerships, and more. At the Milford site, Cambria is remodeling an existing building and is transforming it into a world-class sales and distribution facility. Work is expected to be complete this May. Houston, Texas:  In Houston, construction is underway on a 22,750-square-foot facility that sits on 3.7 acres of land at 13939 West Road. The location is about 22 miles northwest of downtown Houston and is located just off U.S. Highway 290. Nearby businesses include steel and electrical distribution companies, a freight-transport business, retailers, and many more corporate enterprises. The facility is expected to open in June of this year.  Duluth, Georgia:  In Duluth, work is underway on a 22,750-square-foot building, which sits on 3.3 acres of land at 2425 Meadowbrook Parkway. The location lies less than 30 miles from downtown Atlanta along Interstate 85. Nearby businesses include a variety of restaurants, hotels, an electrical supply company, a heating supply company, a book printing company, and more. The facility is expected to open this September.  Manassas, Virginia:  In Manassas, the 22,750-square-foot building will sit on 5.3 acres of land at 11975 Lexington Valley Drive, which is about 36 miles southwest of Washington, D.C.  Nearby businesses include manufacturing companies, a logistics company, an advertising agency, a mechanical contracting corporation, a glass company, and  more. Construction is expected to start this June and be complete in April 2023.  Cambria’s industry-leading, iconic quartz surfaces are manufactured at its state-of-the-art one-million-square-foot slab manufacturing facility in Le Sueur, MN.  From there, slabs are sent to sales and distribution centers across the U.S. Cambria is also in the process of adding an additional 50,000 square feet of space to its slab manufacturing facility, representing the fifth time in 15 years the company has expanded its Le Sueur facility.  Cambria’s architectural firm of record for the four sales and distribution centers is Powers Brown Architecture, a renowned industrial, public institutional, and commercial interiors firm with a broad business portfolio. In addition to architecture, the company also specializes in both interior and urban design.  For inquiries regarding Cambria’s real estate and/or capital expansion projects, please contact: Peter Rank, Cambria Development Manager, at 952-873-4800 or  About Cambria:  Cambria is the leading producer of American-made quartz surfaces and is a family-owned company.  Cambria’s innovative designs are stain resistant, nonabsorbent, durable, safe, maintenance free, easy to care for, and backed by a transferable Full Lifetime Warranty. Cambria is sold through an exclusive network of premium, independent specialty retail and trade partners that can be identified at:

Wood Couture has been appointed to manufacture the Loose FFE of the Raffles in Jeddah, Kingdom of Saudi Arabia. The scope includes, casegoods, upholstery, Decorative Lighting. Keys including Public Areas.

InterWest Hospitality Logistics Group provides logistics support for hotel remodel and new construction throughout the intermountain west. Installation services include model room, guest room, public area, and site removals. At InterWest we are very experienced in the handling and installation of our client’s furniture, fixtures & equipment.

This ranges from the hanging of headboards, artwork, and mirrors to the placing of items in required positions. Our team of installers work very closely with project managers, designers, and main contractors and are regularly involved in discussing the ongoing project and forward planning; this gives our whole team the knowledge of what our client expects and needs us to do. With the extensive scope of Warehousing & Distribution services offered, InterWest can build a unique solution to handle your total requirements.

Receiving & Inspection
Piece Count
Inventory Control
Quality Assurance
Order Consolidation
Repacking, Crating & Wrapping
State-of-the-Art Facilities, Security and Safety Systems

The Inn at Jackson Hole
Marriott Residence Inn, Idaho Falls, Idaho
Marriott Spring Hill Suites, Idaho Falls, Idaho
Hotel Terra, Jackson Hole
Four Seasons Jackson Hole

We provide peace of mind when relocating, renovating, or opening a new hotel

Hospitality logistics services must be meticulously planned and managed, which is why we offer tailor-made solutions for each project. Whether it’s the build-out of a new hotel, renovating an existing one, or revamping a restaurant or bar within, CRG’s hospitality experts can assist with each time-sensitive requirement. From receiving & warehousing through delivery & installation, we help you maintain timelines & budgets – from start to finish, we’ll coordinate all details with you to minimize downtime of your operations, while you deal with your customers.

Call to speak to a Hospitality Logistics expert (954) 532-5330

What kinds of commercial construction projects are at the top of the list in the U.S. today?

The Beam Team continues to see activity in seven key areas:  Retail, Mobile electronics, Restaurants, Hospitality, Grocery stores, C-stores and fuel stations & Franchises.

Of course, institutional buildings and general industrial building projects persist. Some view these as being driven by a different kind of supply-demand curve. Foundations, for example, may fund the building a new wing to a university hospital or improve campuses. Other projects, like a new stadium, may originate in the private sector—but become quasi-public-private affairs with incentives or tax dollars.

In terms of “bread and butter” projects—driven by consumer confidence and demand—the most common commercial construction projects in the United States hold no major surprises. As reported by, the primary types of commercial and retail construction echo what The Beam Team is seeing. Hotels, restaurants and retail stores, shopping malls, medical facilities and office buildings are table steaks. Industrial structures, like factories, warehouses, and sports facilities, also involve large budgets and long timeframes for their location and development.

Shopping malls have faced decline, a trend that began even before the COVID epidemic. Today, some of these mammoth structures are being re-purposed in innovative ways, such as mixed-use offices, residences, and retail.

Let us look more closely at the more consistent, traditional commercial construction trends.  7 Trends in Commercial Construction:

1. Retail
The impacts of COVID and stay-at-home accelerated some trends that were already in motion before 2020. Retailers and “anchor store” brands have seen a lot of change over the last decade, and COVID sped up the need to accommodate pick-up services, maximize floor space and integrate more technology to assist customers. These trends are adding up to more remodeling and renovation activity, and outpacing ground-up construction.

Some populations were moving into metro centers for a certain kind of lifestyle, driving changes in the placement of stores and what they sold. But COVID pushed other demographics to the outer reaches of the suburbs. These rapid shifts presented new challenges for retailers as things seemed to flash forward—while also shifting and splitting key demographics.

Today’s activity centers are implementing new technologies to improve the guest experience. People virtually try on new clothes, calling for new systems on the floor in addition to fitting rooms. Other retailers are forging alliances with ecommerce partners, like Kohl’s has with Amazon—accepting Amazon returns and handing out coupons and incentives to keep them shopping.

These pivots are reactions to where demographics are going after the global impacts of COVID—as well as trends that change what belongs on the retail floor vs. online. Refreshes and remodels rank high, such as making more room for displays and reducing storeroom space. This kind of strategy enables consumers to touch and feel more products but order them online rather than carry them out of the stores.

2. Mobile & Consumer Electronics
Like retail, trends in electronics were moving cell phone stores and consumer electronics brands into uncharted—and highly competitive—waters. Major brands like Best Buy carefully test, then scale, their new concepts in consumer electronics. Other device resellers, like Verizon, seek ways to pioneer interactions with shoppers, while honoring social distancing on smaller footprints.

3. Restaurants & QSR
People have been eating healthier, in general, which impacts the menus, refrigeration and many other aspects of how QSRs format their restaurants.

Then COVID came, and the chain of events quickly constricted travel. This placed big bumps in the road for highway-bound QSRs that rely on truck drivers and vacationers to keep their registers humming.

It also challenged mom-and-pop restaurants. The struggle to survive became very real, as some responded by adding drive-throughs or improving how carry-outs get handled. Services like Door Dash helped many of these smaller or regional operators to survive.

Time will tell what each brand decides to do in the final analysis. Meanwhile, innovators like Domino’s Pizza continue to make more out of less space, driving renovations and refreshes nationwide.

4. Hospitality & Hotels
Hit hard by COVID, the hotel industry focused on health and safety—and perhaps less so on expansions or major remodeling. The vaccine seems to be leading America back into the air and out on the roads. In turn, hospitality seeks ways to bounce back, to compensate for dwindling events and conferences revenues while also winning back traditional business travelers and families.

Those who put off remodeling or upgrades will be doubling down. This is a rare opportunity to capture market share—winning new travelers who seek new experiences (and safety). Hotel operators may view this as opportunities to remodel or refresh certain portions of their properties—to win over businesspeople and families returning to the road.

5. Grocery Stores
Grocery store chains and regional groceries reacted nimbly to COVID. After all, they were among the stalwart essential businesses.

Continued work is being done to formalize social distancing, traffic control, checkout lanes, aisles, and other footprints. This promotes activity for remodeling and fixture installations.

Grocery stores always seek economical ways to advance trends in “experiential shopping”—such as in-store delis and cafes. Consumer sensitivities to social distancing and other factors impacted those kinds of in-store experiences, but much remains to be seen in a post-vaccine world.

6. Convenience & Fuel
Among the essential businesses during the worst of times, c-stores continued investing in fresh interiors and integrated shopping and quick-serve experiences. Many are adding more SKUs in small footprints, predicting they can keep some customers they earned during the pandemic.

RaceTrac and other innovators in the c-store space have remodeled some properties, upgraded formats, and expanded their brands into new geographies.

7. Franchises
American workers have experienced a more fluid, less stable career environment. Trends already showed that millennials and Gen Z have wanted to explore careers that are independent from traditional employment—the rise of the side hustle. Today, we see more and more individuals leaving “corporate America” to open small businesses or a franchise.

Commercial builders like The Beam Team view franchises—with their proven business models—as increasingly important to the construction industry (not to mention, the U.S. economy).

Corporate-owned franchises also drive regular projects, serving as new models or testing grounds for new products and new experiences. Generally, the franchise must hit certain notes to maintain the brand and ensure a successful format. The right commercial contractor brings expertise to see those notes get hit—on time and on budget.

If you are contemplating a commercial construction project or need fixture installation and other services, consider

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Serving commercial clients in Dallas, Texas and the rest of the country for over 10 years, Prevail Financial has been one of the premier leading financial consulting companies nationwide. Count on us to help you explore options and get the funding that your business or company needs. Backed by over 20 years of experience, our team is always at your service. Loan amounts from $250,000 to 100 billion.

Corporate Address:
3010 LBJ Freeway, Suite 1200
Dallas, TX 75234
Direct: (888)-381-2411
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Corporate Address:
3010 LBJ Freeway, Suite 1200
Dallas, TX 75234
Direct: (888)-381-2411
Cell: (214) 205-8586
Fax: 866-298-1261