At Rosendin, we have seen an upwards shift in women entering the construction field and taking on leadership roles in the office and on construction sites. But throughout the construction industry, women only make up between 11-16% of employees. To change perceptions and demonstrate that every individual can have a successful career in construction, Rosendin’s Marketing team developed a social media video campaign that showcased a diverse group of women who work across many specialties in electrical construction. We highlighted these amazing women who are making a difference at work and in their communities while raising young children and balancing work and personal life. These women come from diverse backgrounds and show up as their authentic selves no matter where they are. They are inspirations to young girls everywhere that women do belong in construction as seen in Rosendin’s Women in Construction campaign. Our video campaign was highly successful on social media and has earned internal and external recognition.