The owners of the luxury mall the Bal Harbour Shops in Bal Harbour, Florida have proposed a mixed-use project at the site. The development would include a hotel, multifamily housing with some workforce units. Owners Whitman Family Development proposal would be an addition to the Bal Harbour Shops on 18 acres at 9700 Collins Ave. with a 70-room hotel and 600 residential units, with 40% of them workforce housing, and 45,700 square feet of additional retail space. The tallest tower would rise 275 feet. The developer would build the attainable housing on the southwest corner of the property first, followed by luxury housing and the hotel. Amenities would include pool decks, lounges and fitness centers. Skidmore, Owings & Merrill is the architect of the project. Matthew Whitman Lazenby, is CEO of Whitman Family Development.      

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