Budapest’s hosting of the UEFA Champions League Final is examined through the lens of sports tourism strategy, with the 2024 London final generating €91M in GVA and 77,000 international visitors as a benchmark.Budapest’s hosting of the UEFA Champions League Final is examined through the lens of sports tourism strategy, with the 2024 London final generating €91M in GVA and 77,000 international visitors as a benchmark.
Beyond the final whistle: how mega sporting events transform cities
