FPG VP Benjamin Seelos outlines how reframing upselling as guest recommendation, combined with frontline training and AI tools, helps hotels add 4-8% TRevPAR and restaurants lift revenue 5-15% per guest.FPG VP Benjamin Seelos outlines how reframing upselling as guest recommendation, combined with frontline training and AI tools, helps hotels add 4-8% TRevPAR and restaurants lift revenue 5-15% per guest.