Hilton’s new upper-midscale brand targets 400-500 properties near college campuses, with the first opening expected in 2027, complementing the existing Graduate by Hilton portfolio.Hilton’s new upper-midscale brand targets 400-500 properties near college campuses, with the first opening expected in 2027, complementing the existing Graduate by Hilton portfolio.
Hilton Launches Undergraduate by Hilton, Accelerating Lifestyle Portfolio Growth
