When Neelendra Singh took charge as managing director of Lemon Tree Hotels last year, he stepped into the shoes of founder Patanjali Keswani with a mandate to scale. With a retail background spanning two decades at Adidas rather than hospitality, Singh tells ET HospitalityWorld why the company chose a non-hotelier, how it plans to grow from 138 to 300 hotels, and why its network-led strategy will define its next phase.When Neelendra Singh took charge as managing director of Lemon Tree Hotels last year, he stepped into the shoes of founder Patanjali Keswani with a mandate to scale. With a retail background spanning two decades at Adidas rather than hospitality, Singh tells ET HospitalityWorld why the company chose a non-hotelier, how it plans to grow from 138 to 300 hotels, and why its network-led strategy will define its next phase.
Neelendra Singh on taking Lemon Tree Hotels from founder-led success to scalable growth
