The author argues that replacing human touchpoints with technology risks commoditizing hotels, leaving price as the only differentiator, and urges a “humanification” approach that blends automation with genuine guest interaction.The author argues that replacing human touchpoints with technology risks commoditizing hotels, leaving price as the only differentiator, and urges a “humanification” approach that blends automation with genuine guest interaction.
Technification Is Accelerating Commoditization
