The move is part of the company’s strategic expansion plan for the year, after Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh are the next big markets for coffee consumption. Narasu’s Coffee is favourably positioned to acquire a significant market share in these regions, with its strategic geographic location – Salem being at the center for these connecting states. Bengaluru currently has one store, and Amaravati store is set to open in the next 2-3 months. Each store will host the range of products including their premium coffee blend, instant coffee, and freeze-dried variants. Similarly, the company plans to enhance its existing distribution of 42 distributors to 150 by the fiscal year end, said a release.The move is part of the company’s strategic expansion plan for the year, after Tamil Nadu, Kerala, Karnataka, and Andhra Pradesh are the next big markets for coffee consumption. Narasu’s Coffee is favourably positioned to acquire a significant market share in these regions, with its strategic geographic location – Salem being at the center for these connecting states. Bengaluru currently has one store, and Amaravati store is set to open in the next 2-3 months. Each store will host the range of products including their premium coffee blend, instant coffee, and freeze-dried variants. Similarly, the company plans to enhance its existing distribution of 42 distributors to 150 by the fiscal year end, said a release.
Sri Narasu’s Coffee expands beyond Tamil Nadu, enters Karnataka, Kerala & Andhra Pradesh
