Ted Horner argues hotels underinvest in technology due to weak vendor ROI cases, while OTA commissions squeeze owner margins and major brands increasingly resemble marketing companies.Ted Horner argues hotels underinvest in technology due to weak vendor ROI cases, while OTA commissions squeeze owner margins and major brands increasingly resemble marketing companies.
Ted Horner: Navigating hotel tech ROI, AI, and the future of hotel profitability
