Drawing on Booking.com’s Destination Europe research with Statista, the piece argues that the EU Sustainable Tourism Strategy’s “volume to value” shift must account for diverse stakeholder needs across travelers, hoteliers, and local communities.Drawing on Booking.com’s Destination Europe research with Statista, the piece argues that the EU Sustainable Tourism Strategy’s “volume to value” shift must account for diverse stakeholder needs across travelers, hoteliers, and local communities.
The Future of European Tourism Is Already Here
