Prompted by Accor and Hard Rock’s new distribution and loyalty deal, the author outlines key due diligence questions operators should ask before signing any loyalty partnership, covering acquisition costs, data rights, and exit terms.Prompted by Accor and Hard Rock’s new distribution and loyalty deal, the author outlines key due diligence questions operators should ask before signing any loyalty partnership, covering acquisition costs, data rights, and exit terms.
The Loyalty Partnership Questions Operators Should Be Asking
