Owners Ferial Sadeghian and Jayson Seidman share lessons on boutique hotel development: protect atmosphere budgets, break apart per-key metrics, and expect F&B to outweigh rooms revenue.Owners Ferial Sadeghian and Jayson Seidman share lessons on boutique hotel development: protect atmosphere budgets, break apart per-key metrics, and expect F&B to outweigh rooms revenue.



