Sonesta Continues Expansion of Newest Brand with Latest Opening
NEWTON, MA [September 24, 2024] – Sonesta International Hotels Corporation (Sonesta) today announced the opening of Sonesta Essential Rapid City. The 200-room, upper-midscale property is located at 1902 North Lacrosse Street in Rapid City, SD. The hotel offers a convenient location to explore Mount Rushmore National Memorial, Custer State Park, the Crazy Horse Memorial, The Badlands National Park and Black Hills National Forest.
“We are excited for the opening of Sonesta Essential Rapid City, which represents a milestone in the growth of our newest brand,” said Keith Pierce, Sonesta’s EVP and President Franchise & Development. “Since its debut in January 2023, Sonesta Essential’s appeal to both franchisees and consumers has made it Sonesta’s fastest growing brand.”
Sonesta Essential provides guests with only the essentials for their stays. Sonesta Essential features elevated bedding as part of the brand’s unique sleep program, high-speed complimentary WiFi, complimentary hot breakfast, premium all-day coffee and a fitness center.
Sonesta Essential Rapid City guests can earn or redeem points as members of the award-winning Sonesta Travel Pass loyalty program.
ABOUT SONESTA
About Sonesta International Hotels
Sonesta is the 8th largest hotel company in the U.S. according to Smith Travel Research (STR) with approximately 1,100 properties totaling 100,000 guest rooms across 13 brands in eight countries. Sonesta owns, manages and/or franchises under The Royal Sonesta; The James, Classico Collection by Sonesta, Sonesta Hotels, Resorts & Cruises; MOD Collection by Sonesta, Sonesta Select; Sonesta Essential, Sonesta ES Suites, Sonesta Simply Suites, Red Lion Hotels, Inns & Suites by Sonesta; Signature Inn by Sonesta; Americas Best Value Inn by Sonesta and Canadas Best Value Inn by Sonesta. Redefining hospitality through its award-winning Sonesta Travel Pass loyalty program, Sonesta offers guests the opportunity to earn and redeem points for unparalleled value and personalized experiences. Sonesta Travel Pass members receive the best rates, earn immediate points towards free nights, and accelerated status progression based on stays. For more information about Sonesta, visit Sonesta.com to make a reservation or franchise.sonesta.com to explore joining our portfolio. www./newsroom.sonesta.com
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